The tour, which was attended by the media, bloggers and representatives of travel companies, is aimed at promoting Almaty museums and increasing tourism potential. The press tour began with a visit to the Museum of Folk Musical Instruments named after M. Yhlasa, then at the D. A. Kunayev, G. Musrepov and finally at the Almaty Museum, where Kamila Lukpanova, Head of the Almaty Tourism Bureau, and Lyazzat Sagindikova, Director of the Association of Museums, performed.

During Sagindikova L.'s speech, innovations in the activities of museums were presented, including that by decision of the Almaty Mayor's Office, since January 24 this year, the Association of Museums has been working for schoolchildren free of charge. This news was widely covered in the media, as a result of which 61,165 students have visited museums since the beginning of the year, which is 150% more than in 2023 (in the first half of 2023, the number of students was 41,396 people).

The Association takes an active part in the social and cultural life of Kazakhstan. He has a broad program of international cooperation to his credit, which was particularly developed in the years 2022 to 2024. For example, collections from the museum's collections were previously presented with great success in exhibition halls in Seoul (Republic of Korea), Istanbul (Turkey), Naples (Italy), Vienna (Austria) and Prague (Czech Republic). The Association has concluded 15 memorandums with international organizations. As part of the cooperation, museum staff underwent advanced training at the Center for National Monuments in Paris, France. This year, the Association of Museums became a member of the TURKSOY Museum Association and received the title of “Best Museum of the Turkic World”.

In 2024, in order to promote the museum's image, a brand book was produced that included the Association's updated logo and an official website where you can buy online tickets. Since August, an advertising campaign has been launched in 11 metro stations and 29 city ice screens.

In addition, plans include the introduction of a unified ticketing system. With a single ticket, visitors can get acquainted with all the Association's museums and participate in the quest. Participants who have visited all museums and completed tasks can win the Association's original merch.

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